Bluebird

Bluebird, an extremely successful label, began as a budget label for RCA in 1932. The initial "buff" label has a yellow background with blue text and artwork. Next came the "staff" label. Finally, Nipper the dog replaced the bluebird's prominent position above the logo name (bluedog? golddog?), though the flying bird symbol remained behind the lettering.

1936

1937

1940